1,025 apparel brands and boutiques got hit with ADA web lawsuits in 2025 — 25.96% of all filings. San Diego's restaurant-and-retail strip in North Park, the boutique cluster in Hillcrest, the family-restaurant set in Pacific Beach — all heavy on independently-owned sites that pre-date current WCAG enforcement. The county's small-business economy is exactly the cohort 2025's litigation wave is targeting. We rebuild apparel brand or boutique sites in San Diego to WCAG 2.1 AA in 1–2 weeks.
The single highest-volume failure on apparel sites. 80–200 product photos × no descriptive alt = 80–200 WCAG failures, copy-pasted across the catalog. Litigators love this.
Custom-built color swatches and size buttons usually rendered as <div>s with onclick. No role, no aria-pressed, no keyboard support. Screen readers don't know they're interactive.
First name / Last name / Address fields with placeholder text instead of actual <label> elements. Disappears as soon as you start typing. Standard apparel-template pattern, standard fail.
Five rotating hero slides with text baked into the image. No alt, no carousel controls, autoplay with no pause. WCAG 1.1.1, 2.2.2, 4.1.2 — multiple failures in one component.
"-30% OFF" in white over yellow, "NEW" in coral on cream. Brand-aesthetic-driven, contrast-failing, lawsuit-cited.
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That's 1,025 cases. Average settlement runs $25,000–$50,000; attorneys' fees on top. 77%of defendants are small businesses earning under $25M. Remediation costs a small fraction of either number — and the demand letter doesn't care how good your service is.
Source: EcomBack 2025 ADA Website Accessibility Lawsuit Report · UsableNet 2025 Year-End Report
Run our automated audit above, or let us hand-write one. We return a written report with every WCAG criterion you fail, every Core Web Vital miss, and what each one would cost to fix.
Tied to a defined deliverable list. Not hourly. We tell you the price before any work begins; if it changes, you sign off first.
You see what we're building each day, not in a Friday update. We ship on the date in the quote.
Yes. Shopify themes vary widely in accessibility; the platform doesn't enforce it. Most lawsuits target Shopify-based sites that use older or heavily-customized themes. We remediate the theme directly or rebuild on a more-accessible base.
Third-party payment buttons are typically accessible at the source. We make sure their containers and the surrounding flow don't break that. We don't force you to drop any payment method.
We auto-draft alts based on product title + variant + SKU then hand-review the top sellers. You don't have to write 200 of them yourself. We can also document the pattern so your team can add alts to new products going forward.
Yes. We adjust contrast and accessibility-affecting details, not your overall look. Sale badges and hero text often need a small color tweak to clear AA — those are minor moves, not redesigns.
Free. 1–2 weeks if you move forward. No overlay widgets. No 6-month timelines.